The website Film Festival World (http://www.filmfestivalworld.com/) has been a great resource in determining our film festival strategy.
Film and Festivals Issue 22 is all about animation and transmedia. A must read! Click this link to register using HP MagCloud (it’s free): http://www.magcloud.com/browse/issue/89299/follow and then you can download the magazine issue to any e-pub reader.
I’ve been wary about film festivals. In 1999, I did the production on a feature film called Ka’ililauokekoa. It was a low budget film, but never the less did very well at the film festivals. When I did the math on the ticket sales at these festivals I found that these festivals grossed 2 times the budget of the film. This was very unsettling for me since the film never got a theatrical deal.
There are definitely festivals to go to where the exposure is worth giving the festival free content, but that is the conscious decision every filmmaker must make: Who am I willing to give free content to? What is the non-fiscal payback?
Tribeca recently announced they are following Sundance into the VOD distribution model. David Poland sums up this idea better than I can: Festivals Raping Filmmakers… Or Just A Friendly Reach Around?
We’re in the final stretch. So, we are starting to look at the best film festivals to open at. I found this great site to peruse for festival info: